Paris Hilton meets her digital alter ego in the new KARL LAGERFELD campaign

For Fall-Winter 2026, KARL LAGERFELD brings together two masters of self-transformation. Paris Hilton returns as the face of the fashion house and is joined by NOT-KARL, a new digital character who translates Karl Lagerfeld’s sharp eye and playful irony for a new generation.

Paris Hilton is back – and this time she’s not alone. Following two successful seasons, KARL LAGERFELD is continuing its collaboration with the global superstar for Autumn–Winter 2026 and Spring–Summer 2027. In the latest instalment of the ‘From Paris With Love’campaign , she shares the screen with NOT-KARL: a charismatic digital newcomer who brings humour, contrast and an unexpected dose of irreverence to the Maison’s universe.

Photographed for the first time by Matt Easton, Paris appears against a backdrop of retro television screens. The vintage setting deliberately clashes with NOT-KARL’s digital presence, lending the campaign an almost surreal energy. Together, they form an unexpected duo, united by self-confidence, individuality and the ability to reinvent themselves time and again.

Model Kit Butler also makes his debut as the face of the menswear collection. His understated presence provides a stylish counterbalance to Paris’s unmistakable glamour. Their long-standing friendship also ensures natural chemistry in front of the camera. Two as yet undisclosed cameos round off the story.

Paris Hilton ©Matt EastonKit Butler ©Matt Easton

The collection itself speaks the fashion house’s recognisable language: sharply cut tailoring, bold outerwear and graphic simplicity. A predominantly monochrome colour palette highlights strong silhouettes and refined details. Standout pieces include a long white shirt with tuxedo-inspired details and the K/Autograph bags, which are set to be the must-have accessories of the season.

B4W13050999 BU F1B4W11027100 BU F1B4W10100999 BU F1B4W11009100 BU F1B4W14033999 BU F1B4W15010A90 BU F1

^{€800 – €400 – €500 – €230 – €600 – €500}

B4W15053101 BU F1B4W14035999 BU F1B4W13048999 BU F1B4W11014C43 BU F1B4W12005C43 BU F1B4W33011100 FL F1

^{€900 – €800 – €700 – €280 – €280 – €150}

B4W302361RC FL F1B4W33021999 FL F1B3W30267110 FL F1B4W30355C43 FL F1B3W30317998 FL F1B4W30137998 FL F1

^{€280 - €200 - €350 - €300 - €300 - €300}

For further information or prices:

^{ABOUT KARL LAGERFELD}

^{The House of KARL LAGERFELD embodies the iconic vision and design aesthetic of its founder, Karl Lagerfeld, blended with a contemporary, forward-looking spirit. The brand celebrates his immense legacy and infuses its very DNA with his passion, intuition and inexhaustible creativity.}

^{Featuring Parisian-inspired classics with a rock-chic attitude, the brand’s portfolio includes ready-to-wear for women, men and children, as well as KARL LAGERFELD JEANS, bags, small leather goods, footwear, fragrances and eyewear. Additional categories include the KARL LAGERFELD MAISON furniture collection and international hospitality projects. The Maison’s creative vision is led by Creative Director Hun Kim; other members of the KARL family include Brand Ambassador Sébastien Jondeau and Sustainability Ambassador Amber Valletta, amongst others.}